Why Data Centers Are Quietly Fueling Wyndham’s Hotel Revenue
FALLZ HOTELS™
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Your Trusted Source for Intelligent Hospitality Insights
◉ Where Tech Growth Meets Room Demand
In markets like Virginia, Texas, and parts of the Midwest, data center construction is booming. What used to be low-traffic commercial zones are now turning into business travel corridors, and Wyndham is well-positioned.
According to recent reports, Wyndham Hotels located near major data center clusters saw:
• A nearly 5% increase in RevPAR across select regions
• Higher midweek occupancy, particularly from project contractors, IT personnel, and enterprise travel
• Lower OTA dependency due to corporate booking partnerships tied to these tech hubs
✦ Not Just a Location Story: A Demand Story
What makes this trend noteworthy isn’t just location. It’s timing.
• Data centers take 12–24 months to build
• Crews, engineers, and vendors move in before the doors open
• These professionals stay long-term, often in midscale hotels with high consistency and low fluctuation
Wyndham’s footprint, particularly in secondary markets and edge-tech zones, is proving resilient and profitable.
◉ FALLZ HOTELS™ Insight
We’re starting to see similar signals across other hotel portfolios, too. Hotels near logistics hubs, server farms, and smart infrastructure sites are seeing stable, quiet gains.
What we help our clients evaluate:
• Is your hotel positioned near a future infrastructure corridor?
• Are you optimizing room mix and pricing for recurring technical demand?
• Can you use that demand story to raise your asset valuation before listing?
The value isn’t just in your building, it’s in what’s being built around you.
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At FALLZ HOTELS™, we’re dedicated to keeping you informed about the latest developments in the dynamic global hospitality industry. As 2025 unfolds, we’ll continue to bring you expert insights, in-depth analyses, and updates on how hotels are evolving to meet the needs of hoteliers, investors, and stakeholders.
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