With the Highly Anticipated Total Solar Eclipse on April 8, Travelers are Booking Hotels at a Record Rate of 800% Compared to Last Year
With less than a month until the highly anticipated total solar eclipse on April 8, travelers are rushing to book accommodations at an unprecedented rate, with bookings at Choice Hotels International, Inc. experiencing an astounding 800% increase compared to last year.
As one of the largest hotel franchisors globally, Choice Hotels boasts over 400 properties situated along the path of the eclipse, which spans from Texas to Maine. The surge in bookings comes as no surprise, with over 20% of American travelers expressing their intent to embark on a journey to witness this celestial event, according to the latest State of the American Traveler’s March report.
Choice Hotels, renowned for its diverse portfolio of 22 brands including Cambria, Comfort, Clarion, and Ascend Hotel Collection, offers a plethora of options tailored to meet the needs of eclipse-goers. One of the world’s largest hotel franchisors, Choice Hotels has over 400 hotels in the path of the total solar eclipse taking place on April 8 that are being booked at an increased rate of 800% compared to the same date last year. The total eclipse will be visible along a narrow track stretching from Texas to Main
Furthermore, travelers can take advantage of Choice Privileges’ enticing offer this spring, allowing guests to enjoy a complimentary night’s stay after booking directly through ChoiceHotels.com.
Properties boasting rooftop, outdoor, or sundeck areas across the eclipse path include esteemed locations such as Cambria Hotel Austin Uptown Near the Domain in Texas, Clarion Inn & Suites Russellville I-40 in Arkansas, and The Lux Hotel & Conference Center, Ascend Hotel Collection in New York.
As the eclipse traverses various states and even parts of Canada, Choice Hotels remains a top choice for travelers seeking comfortable and convenient accommodations to witness this extraordinary phenomenon. With the option to earn points through Choice Privileges membership and enjoy a wide range of benefits, including complimentary nights and rewards for everyday purchases, Choice Hotels continues to be a preferred destination for nature enthusiasts, stargazers, and avid travelers alike. Whether nestled near serene beaches, national parks, or bustling highways, Choice Hotels offers a diverse array of options to ensure a memorable and rewarding stay for every guest.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in the upscale segment and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing more than 630,000 rooms, in 46 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers’ needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
This article presents the perspective of Choice Hotels’ marketing efforts. Fallz Hotels, on the other hand, remains impartial and aims to offer our readers and members an alternative viewpoint on experiencing the upcoming natural phenomenon, focusing on one hotel brand’s perspective.
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