US Hotel Performance for the Week Ending 4 January 2025

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The U.S. hotel industry exhibited positive growth during the week of 29 December 2024 through 4 January 2025, reflecting strong performance metrics compared to the same period in previous years. This improvement was largely attributed to the New Year’s holiday shift, which boosted demand across several key markets.

Key Metrics and Year-Over-Year Changes:

• Occupancy: 48.3% (↑ +2.9%)
• Average Daily Rate (ADR): $168.90 (↑ +11.7%)
• Revenue Per Available Room (RevPAR): $81.53 (↑ +14.9%)

The overall rise in these indicators suggests a robust start to the year for the hotel industry, with higher guest volumes and stronger pricing power driving revenue growth.

Standout Performers:

Among the Top 25 Markets, a few cities stood out for their exceptional performance:

• Tampa recorded the largest surge in occupancy, climbing 29.7% to an impressive 77.5%, likely driven by holiday tourism and local events.
• New York City led the way in both ADR and RevPAR growth:
  • ADR: $340.79 (↑ +30.7%)
  • RevPAR: $283.03 (↑ +48.4%)

This growth in New York’s performance reflects its continued appeal as a premier destination during the holiday season.

Markets Facing Challenges:

Despite the positive national trends, not all markets experienced growth. Two cities reported significant RevPAR declines:

• St. Louis: RevPAR fell by 26.0% to $36.02, potentially indicating weaker demand or increased supply outpacing demand in the market.
• Seattle: RevPAR dropped 18.4% to $54.23, highlighting potential challenges in sustaining pricing power or occupancy during this period.

Industry Takeaways:

The overall positive results underscore the U.S. hotel industry’s resilience and ability to capitalize on seasonal demand. Markets like New York City and Tampa demonstrate the continued value of leveraging local attractions, events, and holiday seasons to maximize occupancy and revenue. Conversely, the performance dips in St. Louis and Seattle highlight the importance of adapting strategies to shifting local market conditions.

As we move further into 2025, tracking these trends will provide valuable insights for hoteliers aiming to optimize pricing strategies and enhance guest experiences. For more hotel industry insights and market analysis, visit FALLZ HOTELS™, where we provide daily updates to help you make smarter, data-driven decisions.

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At FALLZ HOTELS™, we believe in empowering you to lead the way in hospitality innovation. Let FALLZ HOTELS™ help you gain the insights and strategies you need to thrive in the ever-evolving hospitality landscape.

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Your Key to Smarter Hospitality Decisions

At FALLZ HOTELS™, we’re dedicated to keeping you informed about the latest developments in the dynamic global hospitality industry. As 2025 unfolds, we’ll continue to bring you expert insights, in-depth analyses, and updates on how hotels are evolving to meet the needs of hoteliers, investors, and stakeholders.

FALLZ HOTELS™ will be right here, guiding you every step of the way.