U.S. Hotel Metrics Are Climbing and Smart Hoteliers Are Making It Count

Spring Surge Driven by Smarter Calendar Strategy

For the week ending March 29, 2025, the U.S. hotel market posted strong year-over-year gains, thanks in part to a calendar shift that moved Easter earlier than last year.

Here’s the breakdown:

◉ Occupancy: 65.1% (+4.4%)
◉ ADR: $161.65 (+2.5%)
◉ RevPAR: $105.19 (+7.0%)

The biggest winner? St. Louis, with:

• A 27% surge in occupancy
• A 47% rise in RevPAR

These results weren’t just luck. They were a direct result of savvy rate management, local event alignment, and early marketing execution.

✦ What This Means for You

➤ Calendar shifts create pricing opportunity
Whether it’s Easter, spring break, or local festivals, timing creates pockets of high-value demand—but only for hotels that prepare weeks in advance.

➤ Strong RevPAR = Buyer Attention
If your hotel is consistently outperforming during high-impact weeks, it signals revenue resilience—a key acquisition trigger.

➤ Cities Outside the Usual Spotlight Are Winning
St. Louis outpaced major metros. The message is clear: secondary markets with good planning and events strategy can lead the nation in growth.

✦ FALLZ HOTELS™ Positioning: Optimize the Calendar

At FALLZ HOTELS™, we don’t just look at how you performed, we look at how well you capitalized on timing.

Here’s how we help:

➤ FH Success Score™ Includes Calendar Intelligence
We analyze your ADR and RevPAR performance relative to regional trends and seasonal demand.

➤ Competitive Timing Reports
Discover when your comp set is raising rates and how far ahead they plan. You’ll get a blueprint to lead, not follow.

➤ List Your Seasonally Strong Hotel on FH™
Buyers are seeking properties that consistently win during high-demand periods. We highlight those in our platform’s acquisition briefs.

Final Takeaway

Timing + pricing = profit. The data doesn’t lie and hotels that treat the calendar like a revenue tool are pulling ahead.

Want to benchmark your calendar-driven RevPAR performance?
Request your FH Success Score™ or Competitive Timing Briefing now.

FALLZ HOTELS™ – Confidential. Exclusive. Unmatched.

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