Trevello Embarks on New Era with TSE (Toronto Stock Exchange) Venture Listing: Transforming the Travel Industry

Trevello, a powerhouse in the Canadian travel agency landscape, is set to make its mark on the Toronto Venture Exchange (TSE) by going public as Trevello World Holdings Inc. With this move, Trevello aims to expand its reach and offerings for the 1,000 independent travel providers (ITPs) under its wing, positioning itself for growth on an international scale.

Zeina Gedeon, CEO of Trevello’s Canadian branch, shared her excitement about this transformative step, calling it “a significant milestone in Trevello’s journey.” By merging with M3 Capital Corp., a publicly traded shell company on the TSE Venture Exchange, Trevello can seamlessly transition from a private to a public entity, enhancing its financial flexibility and market profile. “We’re thrilled that Trevello is the best fit for M3 Capital, and we eagerly anticipate the next stage of our journey,” Gedeon noted.

Following this merger, Trevello will assume a 97% ownership of the public entity, rebranded as Trevello World Holdings Inc. The change positions Trevello to capture the attention of a broader investor base, offering a chance to capitalize on the company’s anticipated growth. The decision comes at a pivotal time for Trevello, which announced its intent to expand into the U.S. market earlier in 2024. Elizabeth Crabill, an industry veteran with expertise in travel and hospitality, was brought on board as CEO of Trevello World Holdings to guide this expansion, while Gedeon takes on the role of Chief Operating Officer.

Founded by Morris Chia, who remains the majority shareholder and a key leader of the newly structured holding company, Trevello aims to reinforce its roots in the Canadian market while exploring promising new avenues in the U.S. Chia’s leadership has been integral to the agency’s development, and he brings experience and vision to Trevello’s upcoming growth phase. With Chia serving as director, officer, and significant shareholder in both Trevello and M3, the transaction falls under related-party regulations, requiring “Majority of the Minority” approval from M3’s disinterested shareholders to finalize.

The merger is slated to close following a vote at an upcoming M3 shareholder meeting, where stakeholders will decide on critical matters such as a new stock option plan, board appointments, and the official name change to Trevello World Holdings. Additionally, this meeting will formalize decisions on organizational structure and governance, solidifying Trevello’s transition.

The timing aligns with Trevello’s ambitions to position itself as a leading, publicly traded travel provider. “We are grateful for the unwavering support of our team and clients as we embark on this exciting new chapter,” Gedeon expressed. The anticipated close date of November 29, 2024, will see Trevello’s listing finalizing after regulatory approvals, establishing the company as a significant player on the TSE Venture Exchange.

As Trevello steps into the public sphere, the company’s leadership remains focused on growth and innovation. With a commitment to transparency and stakeholder engagement, Trevello’s future looks promising, as the agency network taps into new opportunities and establishes itself as a force in the global travel industry.