The 20% That Drives 80%: Unlocking Impactful Hotel Marketing Strategies

In hotel marketing, chasing shiny new opportunities like conferences or social media campaigns often takes precedence over strengthening the foundations. However, without refining the core elements that already deliver results, these efforts might dilute your resources and yield diminishing returns.

Focus on What Works
Start by recognizing the areas of your marketing where effort already translates to measurable results. For example:
– Faster RFP Responses: Instead of chasing new leads, ensure you reply promptly to incoming requests for proposals (RFPs). Speed and professionalism here often convert inquiries into contracts.
– Visual Consistency Across Channels: Instagram-worthy content is great, but updated and high-quality images on Online Travel Agencies (OTAs), Google Maps, and your website can significantly influence booking decisions.

Reassess Investments
Hotels often spend thousands attending conferences or events that may not deliver a return unless the basics are optimized first. Why pour £4-5k into tickets when potential customers encounter outdated information or long response times?

Amplify the Proven Channels
Rather than chasing every trend, double down on what works:
– Streamline Booking Channels: Enhance user experience on platforms that consistently bring in bookings.
– Leverage Guest Feedback: Use reviews to refine the elements of your property that are consistently praised, turning them into stronger selling points.

Small Tweaks, Big Impact
Quick, effective changes can yield surprising results:
– Refreshing your OTA listings with appealing visuals and updated descriptions.
– Ensuring website rates are competitive and clear.
– Prioritizing excellent guest communication and engagement at every stage.

Conclusion: Refining the 20% that delivers 80% of your results isn’t just a smarter way to allocate resources—it’s a strategy for sustained success. With a clear focus on the basics and a commitment to excellence in the fundamentals, you can drive stronger performance and elevate your hotel’s market position.