Spring Break Surge: U.S. Hotel RevPAR Jumps 13.6% in Late March
FALLZ HOTELS™
Your Trusted Source for Intelligent Hospitality Insights
Your Trusted Source for Intelligent Hospitality Insights
STR Reports U.S. Hotel RevPAR Surge of 13.6% During Spring Break Week
According to STR’s latest report, U.S. hotels experienced a 13.6% year-over-year increase in RevPAR for the week of March 24–30, 2025, one of the strongest Spring Break periods in recent memory.
➤ Occupancy: 70.3%
➤ ADR: $168.41
➤ RevPAR: $118.33 (vs. $104.17 last year)
Leisure-heavy destinations such as Florida, Southern California, Arizona, and parts of Texas saw the strongest performance, with some coastal submarkets reporting occupancy rates over 80%.
STR analysts attribute the surge to a blend of pent-up demand, longer school breaks, and strong travel sentiment, with many families and college groups extending stays and seeking premium leisure options.
FALLZ HOTELS™ Insight:
This isn’t just a seasonal bump—it’s a signal.
Hotels that outperformed in late March likely had:
-
Smart dynamic pricing systems in place
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Early marketing to Spring Break travelers
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Optimized distribution across OTAs and direct channels
As summer approaches, hoteliers should leverage this data to:
◉ Refine their revenue strategy NOW
◉ Push early-booking promotions
◉ Reassess their OTA vs. direct channel mix
◉ Prepare premium upsells for peak leisure periods
Want help optimizing your hotel’s RevPAR strategy before summer?
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