Spark by Hilton Makes Its Austrian Debut with Two New Vienna Hotels

Hilton’s premium economy brand, Spark by Hilton, is making its debut in Austria, with two hotels set to open in Vienna by the end of the year. This exciting development follows a multi-signing announcement with Verkehrsbuero Hospitality, Austria’s leading tourism group, and represents a key milestone in Hilton’s efforts to expand its budget-friendly brand in Europe.

New Hotel Locations and Features

The two properties, Spark by Hilton Vienna Donaustadt and Spark by Hilton Vienna Messe Prater , will add a combined 441 rooms to the bustling Austrian capital. Each location is strategically situated to meet the needs of both business and leisure travelers.

• Spark by Hilton Vienna Donaustadt (198 rooms) will be in the heart of the city’s commercial district, catering to professionals seeking convenient accommodations during their business trips.Spark by Hilton Vienna Messe Prater (243 rooms) will be within walking distance of the Vienna Exhibition Hall and the Danube River, ideal for conference attendees and tourists alike.

These hotels are designed to provide practical comfort with modern touches. Guest rooms will feature sleek furniture, open closets, and bright bathrooms with eco-friendly Zero% amenities. Public spaces will be bright and functional, with multi-purpose seating options like communal tables and cozy rocking chairs, fostering socialization and work-friendly environments.

Hilton’s Commitment to Affordable Quality

Patrick Fitzgibbon, Senior Vice President of Development for Hilton’s Europe, Middle East, and Africa region, highlighted the strategic value of the Spark brand. “We’re thrilled to bring Spark by Hilton to Vienna, a city that draws both business and leisure travelers. The brand meets the demand for affordable, premium accommodations without compromising on comfort or quality.”

Guests will also enjoy signature Spark by Hilton features like a *Hydration Cart* offering complimentary still and sparkling water and fresh fruit, as well as a 24-hour retail market where essentials are always available.

An Exciting Partnership for Austria

For Verkehrsbuero Hospitality, the move represents an important expansion of its portfolio. CEO Martin Winkler expressed excitement about partnering with Hilton on this project: “Bringing Spark by Hilton to Austria is incredibly exciting. We are eager to see how these properties will offer guests a fresh, budget-friendly option without sacrificing the quality they expect.”

A Compelling Offering for Owners and Operators

Spark by Hilton’s arrival in Austria is not just good news for travelers but also for hotel owners and operators. The brand focuses on cost-effective conversions, allowing existing properties to join the premium economy segment with minimal hassle. Spark aims to deliver exceptional value for owners by focusing on guest experience areas that matter most—streamlined designs, consistent branding, and operational efficiency.

Global Expansion of Spark by Hilton

Launched just 18 months ago, Spark by Hilton has rapidly gained momentum, with nearly 250 properties already trading or under development worldwide. The brand is designed to meet growing demand for affordable, high-quality accommodations, and its expansion into Vienna marks a significant step in its global growth.

By offering premium economy travelers an optimal blend of value and modern comfort, Spark by Hilton is poised to make a strong impact in Vienna’s competitive hotel market, catering to the growing demand for reliable, budget-conscious travel experiences in the heart of Europe.

With these two Vienna hotels, Spark by Hilton continues to innovate and expand in the hospitality industry, providing smart, cost-effective lodging options in one of Europe’s most popular cities.