Milestone Achieved: TRIBE Celebrates 20 Hotels and Expanding Horizons

Revolutionizing Lifestyle Hospitality
TRIBE, a vibrant hospitality brand, has marked a key milestone with 20 operational hotels worldwide. Designed for the modern traveler, TRIBE’s smart and stylish spaces foster both comfort and creativity. With 40 more locations under development, including sought-after destinations like Phuket and Ho Chi Minh City, the brand’s innovative approach is reshaping the future of midscale hotels.

A Global Vision
“TRIBE was born from the desire to challenge traditional hospitality norms,” said Jean-Yves Minet, Global Brand President at Accor. “Our spaces prioritize what matters most—design, functionality, and affordability—creating environments where guests can work, relax, or connect without compromise.”

Camil Yazbeck, Accor’s Global Chief Development Officer, highlighted TRIBE’s appeal to owners and investors, emphasizing high ADR premiums, optimized space utilization, and sustainable design. “TRIBE blends strong local character with sleek global design, ensuring an elevated experience for travelers while delivering value to stakeholders,” Yazbeck explained.

Spotlight on Iconic TRIBE Locations

TRIBE Bangkok Sukhumvit 39, Thailand
This urban oasis offers vibrant co-working areas, a state-of-the-art fitness center, and the rooftop Taco Hachi bar with panoramic skyline views. It’s a hotspot for travelers seeking style without unnecessary extras.

TRIBE Phnom Penh Post Office Square, Cambodia
Set amidst historic landmarks and the Mekong River, this property serves as both a hotel and a social hub. Its co-working lounges and rooftop dining capture the dynamic spirit of Phnom Penh.

TRIBE Bali Kuta Beach, Indonesia
Located on the famed Kuta beach strip, this TRIBE combines eclectic interiors with local charm. A rooftop infinity pool and beach-facing restaurant offer a perfect retreat for leisure travelers.

TRIBE Paris Clichy, France
Minimalist yet inviting, this TRIBE offers Parisian views from its Tiki-inspired rooftop bar. It’s a haven for those seeking both work-life balance and iconic cityscapes.

TRIBE London Canary Wharf, UK
In the heart of London’s financial district, this TRIBE redefines smart hospitality. Dynamic spaces and thoughtfully curated amenities provide a premium experience at a fair price.

The Future of TRIBE

With over 40 additional properties planned, TRIBE is expanding its footprint while staying true to its core values: intelligent design, local vibrancy, and accessible luxury. By bridging the gap between personalization and efficiency, TRIBE is setting the standard for a new wave of lifestyle hospitality.

As TRIBE continues to grow, it remains committed to delivering travel experiences that inspire and connect modern explorers. From bold design to meaningful social spaces, the brand invites guests to embrace the unexpected in every journey.