Hyatt’s Expanding Luxury & Lifestyle Footprint Across the Americas

Hyatt Hotels is capitalizing on the growing demand for luxury and lifestyle travel experiences with an ambitious expansion plan. By 2025, Hyatt aims to open more than 20 new hotels across the U.S., Canada, Mexico, Latin America, and the Caribbean, reinforcing its position as a leader in the hospitality industry. This expansion, driven by strategic acquisitions and new developments, will introduce Hyatt’s signature blend of personalized service, refined aesthetics, and immersive local experiences to a wider audience.

Understanding Guest Needs Drives Expansion

Hyatt’s growth strategy is largely shaped by feedback from its guests and World of Hyatt loyalty members. The company is actively listening to traveler preferences, recognizing the need for more tailored leisure experiences in key markets. According to Crystal Vinisse Thomas, Hyatt’s vice president and global brand leader for luxury and lifestyle brands, the expansion is designed to offer more opportunities for guests to engage with the unique communities surrounding Hyatt hotels.

From the ski slopes of Deer Valley to the vibrant culture of Miami, Hyatt’s luxury brands aim to give travelers a deeper connection to their destinations. This expansion will cater to a broad spectrum of travelers, providing more opportunities for loyalty members to experience Hyatt’s renowned hospitality in prime locations across the Americas.

Standard International Acquisition: Strengthening Lifestyle Offerings

One of the most exciting aspects of Hyatt’s growth is its planned acquisition of Standard International, a pioneering lifestyle hospitality brand. This acquisition will bolster Hyatt’s portfolio of lifestyle hotels, giving it access to iconic brands like The Standard and Bunkhouse Hotels, as well as nightlife and dining establishments such as The Boom Boom Room and The Standard Grill.

Following the acquisition, Hyatt plans to integrate these properties into the World of Hyatt program, expanding the range of lifestyle options for its 48 million loyalty members. By establishing a dedicated lifestyle group, Hyatt will further position itself as a leader in lifestyle hospitality, offering travelers even more dynamic and exciting experiences in unique locales.

Notable Openings Across the Americas

Hyatt’s ambitious pipeline includes several high-profile openings and renovations in 2024 and 2025. Key properties set to debut include:

• Legend Paracas Resort (Peru): Joining the Destination by Hyatt brand, this 124-room resort offers breathtaking views of the Pacific Ocean and the Paracas Nature Reserve.
• Grand Hyatt Indian Wells Resort & Villas (California): Rebranded and extensively renovated, this iconic desert resort now features 531 luxurious accommodations, expanded dining options, and a reimagined pool complex.
• Thompson Palm Springs (California): A lifestyle-focused hotel in Palm Springs’ design district, featuring 168 bungalow-inspired guest rooms and a vibrant dining scene.
• Andaz Miami Beach (Florida): The first Andaz property in Florida, this oceanfront resort promises a unique cultural experience with collaborations from the renowned José Andrés Group.
• Hyatt Centric Santo Domingo (Dominican Republic): The first Hyatt-branded hotel in the Dominican Republic, offering a blend of modern luxury and authentic local charm.

Expanding Footprint in 2025

Hyatt’s growth trajectory extends into 2025 with several significant openings that will further enhance its luxury and lifestyle offerings. Key highlights include:

• Park Hyatt Los Cabos at Cabo del Sol (Mexico): A highly anticipated luxury resort opening in Spring 2025, offering panoramic ocean views and world-class amenities.
• Grand Hyatt Grand Cayman Resort & Spa: Bringing the Grand Hyatt brand to the Cayman Islands, this resort will offer elevated luxury on one of the Caribbean’s most sought-after beaches.
• Thompson Miami Beach (Florida): Set to open in early 2025, this property promises to be a standout in Hyatt’s lifestyle portfolio, combining chic design with Miami’s vibrant culture.

Hyatt’s Inclusive Collection will also see significant growth, with new resorts planned in Aruba, St. Lucia, and Puerto Vallarta, among other locations. These properties will offer a range of personalized hospitality experiences, immersive dining, and curated local activities, further reinforcing Hyatt’s commitment to delivering unforgettable guest experiences.

The Future of Hyatt’s Luxury & Lifestyle Brands

Hyatt’s expansion in the Americas is more than just a growth strategy—it is a reflection of the brand’s dedication to meeting the evolving needs of travelers. By focusing on creating distinctive, immersive experiences in key destinations, Hyatt is not only broadening its brand presence but also deepening its relationships with its guests and loyalty members.

As Melanie Benozich, associate vice president of marketing and global branding for Hyatt’s Inclusive Collection, notes, “Our progress reflects the power of our brands and Hyatt’s commitment to delivering inimitable experiences for our valued guests and members.” Whether travelers are looking for luxury, lifestyle, or inclusive resort experiences, Hyatt’s growing portfolio ensures that there is something for everyone.

With its focus on strategic growth, immersive experiences, and expanding lifestyle offerings, Hyatt is well-positioned to remain a leader in the hospitality industry for years to come.