Hotels and BUILD-TO-RENT: Evolving Hospitality and Real Estate Strategies

The Convergence of Hospitality and Build-to-Rent (BTR)

In the evolving landscape of real estate and hospitality, there’s a growing trend where serviced apartment operators manage a portion of BTR inventory for short-to-medium stays. While integrating BTR into the hotel sector poses operational challenges, it’s clear that many owners, investors, and developers are diversifying their real estate portfolios to include such ventures.

CDL Hospitality Trusts and The Castings

CDL Hospitality Trusts, renowned for owning The Lowry Hotel in Manchester, is expanding its horizons by launching The Castings, a lifestyle BTR community behind Manchester Piccadilly station. This initiative, set to debut in June, marks CDL’s first residential venture. The group currently boasts a global hotel portfolio across Europe and the Asia-Pacific region.

Elevated Living: Blending Hospitality with Residential

The introduction of The Castings exemplifies the growing demand for elevated living experiences. This trend is seen in the rising popularity of branded residences, which combine hotel-level services and amenities with affordable, long-term accommodation. In today’s era of high living costs, this model appeals to travelers, guests, and tenants seeking more value for their money. Consequently, many property owners and operators are exploring innovative ways to enhance customer value and maximize return on investment.