Hilton Launches Sleep Retreats in Collaboration with Leading Expert

In the midst of today’s hectic pace, the pursuit of quality sleep has emerged as a paramount concern for travelers worldwide. Hilton’s 2024 Trends Report revealed that rest and rejuvenation are the top reasons driving people of all generations to embark on journeys this year. This trend, known as “sleep tourism,” gained momentum in 2023 and has since surged, becoming a significant segment of the travel industry.

This phenomenon is part of the broader trend of Wellness Tourism, which has experienced remarkable growth in recent years. According to the Global Wellness Institute, the wellness tourism sector is projected to reach a staggering $1.4 trillion by 2027.

Recognizing the growing demand for sleep-centric experiences and in honor of National Sleep Month, Hilton is taking proactive steps to elevate the importance of a good night’s sleep in the guest experience. Partnering with sleep science expert Dr. Rebecca Robbins, renowned author and assistant professor in medicine at Boston’s Brigham and Women’s Hospital, Hilton is poised to revolutionize sleep-focused resort programming.

The collaboration includes the launch of exclusive Sleep Retreats, debuting at the Grand Wailea, A Waldorf Astoria Resort on Maui. Set against the backdrop of Hawaii’s natural beauty, the Kilolani Spa will serve as the idyllic setting for these transformative retreats. Dr. Robbins will offer guests invaluable insights into the science and practice of achieving restful sleep, drawing from her extensive expertise in sleep research.

The Sleep Retreats will feature a curated blend of educational sessions, wellness activities, and rejuvenating spa treatments, all designed to promote optimal sleep quality. Participants will engage in meditation sessions, attend lectures on sleep mechanics and disorders, and enjoy spa services tailored to enhance relaxation and align circadian rhythms.

Moreover, guests will savor nutritious, sleep-promoting meals that nourish both body and mind. This holistic approach to sleep wellness underscores Hilton’s commitment to fostering overall well-being for its guests.

Amanda Al-Masri, Hilton’s Global Vice President of Wellness, emphasizes the brand’s dedication to enhancing the sleep experience and contributing to guests’ overall wellness journey. With Sleep Retreats, Hilton aims to provide more than just accommodation—it strives to be a catalyst for holistic wellness, beginning with a truly rejuvenating night’s sleep.