Crowne Plaza Reinvents the Business Trip with Blended Travel Strategy
FALLZ HOTELS™
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Your Trusted Source for Intelligent Hospitality Insights
◉ Business + Leisure = One Seamless Stay
As work becomes more flexible and location-agnostic, hotels are adapting. Crowne Plaza, part of IHG Hotels & Resorts, is reimagining what it means to be a “business hotel.”
New data shows that over half of travelers in the US and UK now extend business trips for leisure. This has sparked a clear opportunity: design hotels that help guests focus, unwind, and connect, all in one space.
Crowne Plaza’s rebrand focuses on:
• Flexible work-friendly rooms with ergonomic layouts
• Shared co-working spaces infused with hospitality elements
• On-property wellness partnerships and social programming
• Lobby redesigns meant for conversation—not just check-in
This evolution isn’t just aesthetic, it’s commercial. Blended travel guests stay longer, spend more, and are more likely to book direct.
✦ A Strategic Response to Guest Behavior
The brand’s transformation comes in response to three guest trends:
• A desire for more meaningful work-life balance, even on the road
• Growing fatigue with sterile corporate hotels that lack personality
• Rising expectations for wellness, community, and lifestyle integration
By merging productivity and personality, Crowne Plaza is quietly becoming one of the most adaptable upscale brands for today’s travelers.
◉ FALLZ HOTELS™ Insight
The rise of blended travel isn’t a trend, it’s a new operating reality for the hotel industry.
For asset owners and operators:
• Modernize space not just for efficiency, but for experience
• Think about how guests move between work, wellness, and social moments
• If you’re repositioning a hotel, blended-use layouts are now essential
At FALLZ HOTELS™, we help hotels reposition not just for aesthetics, but for strategic lifestyle fit. Whether you own a midscale business hotel or a full-service legacy brand, we’ll help you adapt for this next era of travel.
Request a FH Success Score™ to see how your property aligns with the blended traveler experience.
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At FALLZ HOTELS™, we’re dedicated to keeping you informed about the latest developments in the dynamic global hospitality industry. As 2025 unfolds, we’ll continue to bring you expert insights, in-depth analyses, and updates on how hotels are evolving to meet the needs of hoteliers, investors, and stakeholders.
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