Country Inn & Suites by Radisson Exceeds Performance Expectations
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Country Inn & Suites by Radisson Exceeds Performance Expectations
Since integrating into Choice Hotels’ portfolio, Country Inn & Suites by Radisson has seen remarkable growth, solidifying its position as one of the fastest-improving midscale hotel brands.
The Numbers Speak for Themselves
✔ 19-Point RevPAR Index Increase – The brand’s revenue per available room (RevPAR) surged, outpacing competitors in the midscale segment.
✔ 20% Growth in Direct Online Contributions – More guests are booking directly through Choice Hotels’ platforms, reducing reliance on third-party OTAs.
✔ New Guest Room Design Driving Success – Modernized rooms have significantly improved guest satisfaction and ADR performance.
What’s Behind This Success?
Strategic Brand Revitalization – Country Inn & Suites has adopted a modernized design, improving its appeal to business and leisure travelers alike.
Choice Hotels’ Scale & Distribution Power – Being part of a larger brand family has expanded its reach and increased direct bookings.
Focused Revenue Management – The brand has implemented data-driven pricing strategies, ensuring competitive ADR growth and higher occupancy rates.
Key Takeaways for Hoteliers
Brand Identity Matters – A refreshed, consistent brand identity can drive long-term revenue growth.
Direct Bookings Reduce Costs – A strong online presence and loyalty program can cut OTA dependence.
Midscale & Business Travel Are Rebounding – Business travelers are returning, and the midscale segment is capturing more demand.
Final Thoughts
Country Inn & Suites’ recent success highlights the power of strategic brand positioning, revenue management, and guest-focused design updates. Hoteliers looking to optimize performance should take note of these key drivers and apply similar strategies.
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