A New Era for Luxury: Four Seasons Hotel London at Tower Bridge

The iconic Four Seasons Hotel in London has rebranded as Four Seasons Hotel London at Tower Bridge, marking a fresh chapter with Michelin acclaim and exclusive guest experiences inspired by its historical surroundings.

Four Seasons Hotels and Resorts is ushering in a new chapter for its London property with the rebranding of the Four Seasons Hotel London at Ten Trinity Square. Now known as Four Seasons Hotel London at Tower Bridge, this shift aligns the hotel with its iconic location, bridging modern luxury with historical charm. The rebranding follows the hotel’s award of a prestigious Michelin key earlier this week, recognizing its commitment to culinary excellence and exceptional service.

A Strategic Rebrand Rooted in History

The hotel, which first opened seven years ago, is renowned for its architectural beauty and prime position near some of London’s most famous landmarks. Tower Bridge, the Tower of London, and the River Thames are all part of the neighborhood’s historic tapestry, and the new name reflects this rich context. “As with all things in life, we evolve, and we grow,” commented Claudia Scrase, Director of Sales and Marketing. “This renaming not only puts our hotel on the map but also immerses our guests in the rich culture and dynamic energy of one of London’s most historic neighborhoods.”

Michelin Recognition and Elevated Guest Experiences

In addition to the rebranding, the hotel recently earned one Michelin key, underscoring its culinary achievements. Its on-site restaurant, La Dame de Pic London, helmed by celebrated French chef Anne-Sophie Pic, has long been a highlight. The restaurant earned its first Michelin star only eight months after opening in 2017 and added a second in 2019. The hotel’s commitment to fine dining has firmly placed it on the gastronomic map of London.

Alongside its award-winning cuisine, the Four Seasons Hotel London at Tower Bridge has introduced a series of new guest experiences, designed to offer visitors a deeper connection with the local culture and surroundings. One of the standout experiences is a three-hour private river tour down the Thames, offering panoramic views of London’s skyline from the water. For those seeking an immersive dive into history, guests can enjoy private tours of both Tower Bridge and the Tower of London, two of the city’s most iconic landmarks.

For those who prefer a touch of glamour and excitement, the hotel now offers a chauffeured trip to Bicester Village, paired with a British motorsport experience at Hedley Studios. These curated experiences emphasize luxury and personalization, a hallmark of the Four Seasons brand.

A New Name, A Renewed Purpose

The decision to rebrand was about more than just a name change—it’s a declaration of the hotel’s renewed purpose. “Our new name captures the essence of our unique location and the quintessential British experience we offer,” said Marie Fleury, General Manager. Situated in the heart of historic London, the hotel’s new identity promises a seamless blend of modern sophistication with the timeless allure of its surroundings.

As the Four Seasons Hotel London at Tower Bridge embarks on this new chapter, it will continue to offer the exceptional service and luxury for which the brand is known, while embracing the spirit of one of London’s most storied areas.