Everything you wanted to know about buying and selling hotels.
Hotels & OTAs: Time to Rethink the Love-Hate Relationship
Hotels and online travel agencies (OTAs) have had a complex relationship, with high commissions often making OTAs seem like the enemy. However, smart hoteliers are shifting their approach, leveraging OTAs to bring in new guests and then converting them into direct bookers. With the right marketing strategy, technology, and guest experience, hotels can reduce reliance on OTAs while maximizing profitability. Learn how to turn OTAs from competitors into strategic partners.