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The Hidden Multi-Billion Dollar Revenue Source Hotels Are Ignoring: Unused Lobby Space
Luxury hotels obsess over room revenue, ADRs, and F&B sales, but they’re completely overlooking one of their most valuable assets—their own lobby space. While some hotels see the lobby as just a check-in area, visionary hoteliers are turning these underutilized spaces into high-revenue generators through strategic partnerships, exclusive memberships, and innovative retail concepts. Could this overlooked goldmine be the next major valuation driver for hotel investors on FALLZ HOTELS™?