Everything you wanted to know about buying and selling hotels.
Navigating the Luxury Hotel Boom
Luxury is now the main growth driver in the hotel industry, with even traditionally budget chains like Choice Hotels expanding into this segment. Marriott International set a record in 2023 by signing 58 luxury hotel deals, while Accor plans nearly 40% of its future openings in luxury. Despite the robust market growth, standing out requires delivering unique, emotionally engaging experiences and managing high operational demands. As competition intensifies, asset managers must innovate and adapt to ensure their properties remain distinctive...