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Exploring the Untapped Potential of Hospitality Subscriptions: A Game-Changer for the Travel Industry?
As the hospitality industry navigates post-pandemic shifts and evolving traveler preferences, subscription models are emerging as a promising new frontier. Programs like CitizenM's MycitizenM+ and Ennismore’s Dis-loyalty signal a shift towards more personalized, value-driven travel experiences. While challenges such as legacy systems and market unpredictability remain, the potential for hospitality subscriptions to enhance customer loyalty, provide stable revenue streams, and offer unique experiences suggests that the future of travel may well be subscription-based.