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The Revenue Strategy Dilemma: Boutique vs. Branded Hotels
Michael McCartan, area VP EMEA at IDeaS, explores the revenue management strategies of boutique and branded hotels. Boutique hotels often hesitate to invest in advanced revenue management tools, unlike their larger counterparts. This oversight can lead to significant revenue losses due to poor demand forecasting and pricing decisions. Adopting advanced revenue management systems can help boutique hotels compete effectively by optimizing pricing and minimizing revenue gaps.