Hotels often ask guests to join loyalty programs at the wrong moment—during the booking process. But true loyalty isn't built on transactions; it's built on positive experiences. By inviting guests to enroll after a successful stay, when they feel valued, hotels can foster genuine community engagement and long-term loyalty.
Maximize hotel revenue by offering day-use rooms during gaps between check-out and check-in times. This growing trend attracts business travelers and locals, boosting visibility and turning downtime into profit.
In the hospitality industry, where sales managers often have a limited pool of around 250 potential local B2B clients, every interaction counts. David Kijlstra's 250-Leads Rule emphasizes proximity and personalization. By highlighting local connections, tailoring your message to their values, and crafting hyper-personalized emails, you can build lasting relationships and turn leads into loyal customers. Success lies in making every message resonate deeply with your prospects.
Hotel Paradiso in Paris has found a genius way to boost revenue by converting unused spaces into karaoke rooms and cinema suites. These unique offerings not only increase direct bookings but also elevate guest experiences, driving rave reviews and creating a profitable win-win cycle for the hotel. With creativity, every corner can become a money-maker!
Partnering with local Instagram influencers offers hotels a powerful way to boost brand visibility and drive direct bookings. Micro-influencers with 10k-50k followers are especially effective, engaging their loyal audiences with authentic content. By offering complimentary stays or unique experiences instead of cash, hotels can create mutually beneficial collaborations that feel genuine, attract targeted audiences, and keep marketing costs low. This strategic approach fosters long-term relationships while maximizing social media exposure, driving engagement, and increasing reservations.
Japanese Airbnb listings are packed with photos of every tiny detail—cutlery, electronics, even neighborhood maps. This level of transparency helps manage guest expectations and drastically reduces bad reviews. Hotels could learn a lot from this approach, ensuring guests know exactly what to expect before they arrive.
The travel technology industry is stifled by a glaring gender imbalance, with women vastly underrepresented from entry-level roles to the C-suite. This lack of diversity not only hinders innovation but also risks leaving the sector behind. As male dominance persists, the industry misses crucial opportunities to cater to the needs of female travelers and to unlock its full potential. It's time for leadership to prioritize gender diversity and drive meaningful change before the sector falls further behind.
Behind the luxurious facades of hotels lies a disturbing reality of exploitation, waste, and hidden dangers that most guests never see. From greenwashing scams to underpaid workers and security risks, the industry’s dark secrets might make you think twice before booking your next stay.
Beneath the glamorous surface of the hotel industry lies a world of exploitation, privacy invasions, unsanitary conditions, environmental harm, and even criminal activity. The next time you check into a hotel, the truth behind the luxury might leave you stunned.
Oyo has successfully raised $174 million in its Series G funding round, marking a significant boost for the budget hotel chain. This new investment, contributed by Patient Capital, InCred Wealth, and J&A Partners, will support Oyo’s ongoing growth and strategic initiatives, including its complex journey towards an IPO.
Marriott International has introduced "Marriott Assistant," an advanced AI-driven concierge service designed to enhance guest experiences with personalized recommendations and efficient service management. This innovation aims to redefine hospitality standards by seamlessly integrating AI technology with Marriott's extensive global network.
Low Royalty | < 80,000 / RoomHIGHLY CONFIDENTIAL
Brand Hotel Required | Prefer Immediate CLOSING HIGHLY CONFIDENTIAL
HIGH END LUXURY HOTEL | > $100,000,000 < 300 Rooms HIGHLY CONFIDENTIAL
Oyo has successfully raised $174 million in its Series G funding round, marking a significant boost for the budget hotel chain. This new investment, contributed by Patient Capital, InCred Wealth, and J&A Partners, will support Oyo’s ongoing growth and strategic initiatives, including its complex journey towards an IPO.
As the travel industry grapples with shifting consumer preferences, the rise of the experience economy presents a crucial opportunity. In a world where Millennials and Gen Z are prioritizing genuine connections and meaningful experiences over material gains, travel brands must adapt to meet this demand for immersive and community-driven adventures. This approach not only aligns with evolving consumer values but also promises long-term loyalty and success.
As the hospitality industry navigates post-pandemic shifts and evolving traveler preferences, subscription models are emerging as a promising new frontier. Programs like CitizenM's MycitizenM+ and Ennismore’s Dis-loyalty signal a shift towards more personalized, value-driven travel experiences. While challenges such as legacy systems and market unpredictability remain, the potential for hospitality subscriptions to enhance customer loyalty, provide stable revenue streams, and offer unique experiences suggests that the future of travel may well be subscription-based.
The recent U.S. antitrust ruling against Google has sparked varied reactions across the travel industry. While some leaders see potential benefits like reduced marketing costs and new platform opportunities, others express concerns over the long-term impacts on business models and the reliance on Google’s search dominance. As appeals are likely, the industry braces for changes that could reshape the digital landscape.
Tripadvisor is expanding its app's capabilities by introducing in-app hotel bookings through a partnership with Hopper Technology Solutions. This new feature aims to deepen user engagement, allowing members to plan and book their entire trip seamlessly within the app, further driving revenue growth and enhancing the overall user experience.
Maximizing your property's potential in today's evolving hospitality landscape requires rethinking traditional metrics and creatively utilizing every space. By embracing innovative technology and redefining occupancy, hotels can unlock new revenue streams, enhance guest experiences, and stay competitive in a dynamic market.
