Denmark’s Hotel Industry 2024: Sustainability and Innovation at the Forefront
Denmark’s hotel industry thrived in 2024, bolstered by its reputation for green tourism, design-centric accommodations, and strong travel demand from Europe and beyond. With occupancy rates nearing pre-pandemic levels and a sharp focus on sustainable hospitality, Danish hotels are setting new standards for eco-friendly operations. Looking ahead to 2025, growth opportunities lie in luxury boutique properties, tech-enabled guest experiences, and attracting long-stay digital nomads. Discover how Denmark is blending innovation and sustainability to redefine its hospitality landscape.