2025’s Boldest Hotel Expansion Strategies: Where The Smart Money is Going
In 2025, hotel expansion is no longer about just adding more rooms, it is about strategic moves that maximize ROI. Smart investors are prioritizing conversions over new builds, turning offices, apartments, and distressed hotels into high-performing assets. Secondary markets are outpacing major cities, soft brands and boutique hotels are winning over big chains, and mixed-use developments are redefining profitability. Meanwhile, sustainability-driven hotels are attracting premium investors and commanding higher rates. The hotels that adapt to these trends will dominate, while...