Japan’s Hotel Industry in 2024: A Resilient Reawakening for Tourism and What’s Ahead for 2025
Japan’s hotel industry experienced a remarkable resurgence in 2024, fueled by surging international arrivals and a renewed domestic travel boom. Iconic destinations like Tokyo, Kyoto, and Osaka saw high occupancy rates, while off-the-beaten-path regions such as Hokkaido and Okinawa gained traction among adventure and eco-tourism seekers. With investments in luxury, technology-driven hospitality, and sustainable practices, Japan’s hospitality sector is poised for further growth in 2025 and beyond, making it one of the most exciting markets in Asia.