Insights into Leading Hotel Brands and Tourism Trends
A recent report highlights the return of travel patterns post-pandemic and the performance of top hotel brands globally. Hilton emerges as the most valuable hotel brand, valued at US$11.7 billion, while the industry shows a slow recovery with over half of the top 50 hotel brands below pre-pandemic values. Le Méridien joins the top 50 as the fastest-growing brand, and Conrad achieves the world's strongest brand status. Additionally, Hilton leads in Sustainability Perceptions Value (SPV), showcasing the importance of sustainability...