Thailand’s Hotel Industry in 2024: A Golden Era of Tourism Revivaland What’s Ahead for 2025
Thailand’s hotel industry surged in 2024, benefiting from strong international arrivals and a booming domestic travel market. Iconic destinations like Bangkok, Phuket, and Chiang Mai witnessed high occupancy rates, while emerging locations such as Koh Samui and Khao Lak experienced significant growth. As sustainability, digital innovation, and luxury tourism take center stage, Thailand’s hospitality sector is poised to thrive in 2025 and beyond, reinforcing its status as Southeast Asia’s premier destination.