The Importance of Reputation Management for Hotel Revenue Growth
In today’s digital age, customers can easily share their experiences with others through online review platforms. This has made it more important than ever for hotels to monitor and manage their online reputations. When prospective guests trust a hotel's reputation, they tend to opt for direct booking with the hotel rather than utilizing third-party platforms. Direct bookings allow hotels to preserve more revenue by sidestepping commissions and forging a direct connection with guests.