Boosting Long-Stay Bookings: How to Spot Companies Relocating Employees to Your City

Leveraging LinkedIn Sales Navigator can uncover key leads for long-stay hotel bookings by identifying employees recently relocated to your area.

For hotels looking to expand their long-stay bookings, there’s a clever strategy to uncover potential guests by spotting recent corporate relocations in your city. By identifying companies moving employees to your area, you can proactively market your long-stay options to those in need of housing during the transition period. Here’s how:

Using LinkedIn Sales Navigator to Identify Relocated Employees

1. Search Target Companies
Begin by entering the name of a company that frequently relocates employees, like a tech giant or multinational corporation. Companies in industries like **technology, consulting, or finance** are typically strong candidates since they regularly transfer specialists, analysts, and executives to new locations.

2. Filter by “Changed Jobs” and “Less than 1 Year”
Apply LinkedIn’s “Changed jobs” filter and set it to “Less than 1 year.” This reveals individuals who have recently taken new roles, which often coincides with a relocation, especially for international positions.

3. Narrow by City
Refine the search to your city, so you’re only looking at people who may need temporary or long-stay housing in your area.

4. Look for International Backgrounds
Review each employee’s previous location, paying attention to those who moved from another city or country, such as New York, Berlin, or Singapore. These individuals are likely to need housing accommodations as they transition to their new positions.

5. Repeat Across Key Companies
Repeat this process for other relevant companies and industries that commonly relocate employees, allowing you to develop a robust list of potential guests who could benefit from long-stay hotel offerings.

Why This Works for Long-Stay Bookings

This technique is particularly effective for professionals in specialized roles, such as developers, data analysts, consultants, or executives, who are often transferred across borders. These individuals may need a stable place to stay for several weeks or even months while they get settled, creating a valuable opportunity for hotels to offer long-stay packages.

Tips for Converting These Leads

Once you’ve identified potential candidates:

• Personalize Outreach: Send tailored messages showcasing the benefits of long-stay bookings, like flexible rates, complimentary amenities, or included workspace setups ideal for corporate guests.
• Offer Incentives: Consider offering discounts on long-term bookings, food and beverage credits, or special amenities for professionals, which make extended stays more attractive.
• Highlight Flexibility and Convenience: Showcase your hotel’s flexible services, such as laundry, in-room dining, and work-from-hotel perks that support long-term guests’ comfort.