Boosting Long-Stay Hotel Bookings: A Smart Hack for Spotting Corporate Relocations

In today’s competitive hotel market, securing long-stay bookings can significantly enhance revenue streams and occupancy rates. One effective strategy to target long-term guests is to identify corporate relocations—an often overlooked but lucrative market segment. One expert shared a brilliant hack that can help hotel managers and marketers pinpoint companies moving their employees to your city, offering a practical way to grow your hotel’s long-stay bookings.

The Power of LinkedIn Sales Navigator for Hotel Bookings

The trick lies in using LinkedIn Sales Navigator, a tool traditionally used by sales professionals to prospect leads. It can, however, also serve as a powerful resource for hospitality professionals looking to identify potential long-term guests. Here’s how:

1. Start with a Company Search: Begin by selecting major corporations that are likely relocating employees. Think of global companies such as Netflix, Google, Amazon, or smaller tech firms and consultancies, which often move highly skilled employees like software developers, analysts, or executives.

2. Filter by “Changed Jobs”: Next, apply the filter for “Changed Jobs” within the past year. This is a great indicator of people who have recently been hired or promoted and may be in the process of relocating for work.

3. Narrow Down by Location: Further refine your search to people who have relocated to your city. This will give you a list of professionals who may need temporary accommodations as they settle into their new roles.

4. Look for International Moves: Pay special attention to employees who were previously based in international cities like New York, Berlin, or London. These professionals are more likely to have been relocated for strategic reasons, such as filling a high-demand position, and may be searching for long-term accommodations while they adjust to their new surroundings.

5. Analyze Employee Patterns: By repeating this process for multiple employees from the same company, you’ll get a good understanding of how many staff members are being moved to your area. This can indicate a broader corporate relocation effort or the opening of a new office—prime opportunities to market your hotel’s long-stay options.

Why This Works Best for Specialist Roles

David emphasizes that this strategy is particularly effective for industries that relocate highly specialized employees. Positions like developers, data analysts, or executive roles often require moving staff to new cities or countries for long periods, and these individuals are likely to need extended stays at local hotels while they find permanent housing. This contrasts with roles like sales teams or trainees, who are typically more transient and may not need extended stays.

Industries that move specialists—such as tech, finance, and consulting—are constantly on the lookout for high-quality, convenient accommodations for their relocated employees. By proactively identifying these employees before they even begin searching for accommodations, you can position your hotel as a go-to solution for long-term stays.

Targeting Relocation-Friendly Industries

Certain industries are more prone to relocating employees, and focusing on these can yield higher conversion rates for your long-stay offers. For example:

• Technology: Tech companies are known for moving top talent between offices, particularly for software development and data-driven roles. Cities like San Francisco, Seattle, and London frequently relocate specialists to their global hubs.
• Consulting: Large consulting firms such as Deloitte and PwC often move their consultants to client sites for extended periods. These relocations can be prime opportunities for offering long-stay hotel packages.
• Finance: Banking and financial services frequently relocate executives and analysts to major financial centers, creating a steady demand for long-stay hotel accommodations.

By focusing on industries with a high likelihood of relocation, you can tailor your marketing efforts and capture long-term bookings from professionals who need stable, high-quality lodging.

Crafting the Right Offer for Relocated Employees

Once you’ve identified potential long-term guests using the LinkedIn Sales Navigator strategy, it’s crucial to ensure your hotel is equipped to meet their needs. Consider crafting targeted offers for these professionals by focusing on:

1. Flexible Booking Terms: Offer discounted rates for extended stays, or create special packages that cater to professionals staying for 30 days or more.

2. Comfortable Accommodations: Ensure that your rooms or suites have the amenities that long-stay guests typically seek, such as kitchenettes, workspaces, and access to fast Wi-Fi.

3. Corporate Partnerships: Forge partnerships with companies that regularly relocate employees, offering corporate rates and perks to make your hotel their first choice for employee accommodations.

4. Concierge Services: Many long-stay guests are new to the city and may need assistance navigating local services, from transportation to housing. Offering concierge services that cater specifically to relocated employees can help differentiate your hotel.

Conclusion: Tapping into the Corporate Relocation Market

The corporate relocation market presents a valuable opportunity for hotels seeking to increase long-stay bookings. By leveraging LinkedIn Sales Navigator, you can identify employees who are new to your city and proactively market your hotel’s long-stay packages to them. Targeting the right industries and roles, offering competitive packages, and building corporate relationships will put your hotel in a prime position to capture this growing market segment.

With the right strategy, your hotel can become a home-away-from-home for relocated professionals—boosting occupancy rates, revenue, and guest satisfaction in one go.