Social media presents both challenges and opportunities for hospitality businesses. Managing multiple platforms can be overwhelming, but by prioritizing platforms that align with their target audience and using social media management tools, businesses can streamline content creation and engagement.
Step into any hotel lobby, and you'll immediately notice a purposeful selection of colors gracing the walls, furniture, and decor. From calming blues to lively yellows, hotels strategically employ color to influence the emotions and experiences of their guests, shaping a welcoming and memorable stay. By delving into the science behind color perception, we uncover the secrets to crafting a harmonious and inviting atmosphere that resonates with guests. Whether you're a hotel owner, manager, or curious traveler, this article provides...
In today's competitive hospitality landscape, hoteliers are increasingly recognizing the pivotal role of ambiance in shaping guest perceptions and driving bookings. Recent studies reveal that over 90% of travelers prioritize the overall vibe or atmosphere of a hotel when making their reservation decisions.
Generative AI (genAI) is poised to transform hotel operations by automating complex tasks beyond basic chatbot functions. Generative AI, or generative artificial intelligence, in the hospitality industry refers to the use of AI technology to create or generate new content, responses, or solutions.
Colleges are integrating AI into hospitality education to prepare future industry professionals for the evolving landscape.
The "Big Five" in the hospitality industry encompass the essential pillars that define the sector's diverse landscape and customer experience.
The role of skill development and upskilling for hotel employees within the context of AI integration cannot be overstated. As AI becomes increasingly integrated into various facets of hotel operations, it is imperative that employees are equipped with the requisite skills to interact with these systems proficiently.
The difference between Marriott and Marriott Bonvoy is that Marriott is the hotel chain, while Marriott Bonvoy is the hotel chain's loyalty program. Launched in 2019, Marriott Bonvoy replaced the Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) loyalty programs.
According to a recent study conducted by Oracle in 2022, a staggering 73% of travelers expressed a strong desire to leverage their smartphones for a range of hotel-related tasks, including booking reservations, checking in, and even ordering room service.
China has expanded its visa-free entry policy to include citizens from six additional European countries: Switzerland, Ireland, Hungary, Austria, Belgium, and Luxembourg.
Airbnb announced a significant update to its privacy policy, prohibiting the use of indoor security cameras across all its listings worldwide.
Combatting hotel theft requires a multifaceted approach that addresses both preventive measures and reactive strategies. Here are some effective tactics to reduce instances of theft within hotel premises:
In a revealing glimpse into the darker side of hotel hospitality, a survey conducted by Hotels.com in 2014 uncovered a startling statistic: approximately 35% of guests confessed to engaging in acts of theft during their hotel stays.
In the dynamic landscape of travel and tourism, the crown jewel of brand value doesn't belong to a traditional accommodation provider or a prominent airline. Surprisingly, it's Booking.com that reigns supreme, boasting a staggering brand value of $8.9 billion according to Brand Finance's 2021 rankings.
The impact of negative reviews on social media platforms like TikTok or Instagram cannot be underestimated, regardless of the size of one's following.
Understanding how hotels price their rooms involves unraveling a complex web of demand, supply, and strategic considerations.
The importance of understanding travel trends and utilizing tailored advertising solutions to craft effective campaigns in the hospitality industry.
A comprehensive study conducted by PricewaterhouseCoopers (PwC) has shed light on a fascinating trend: the divergent preferences of different age groups when it comes to redeeming loyalty points
An illuminating study conducted by Expedia sheds light on a compelling trend: the increasing influence of guest reviews on travelers' decision-making processes.
10% decrease in energy = $1.35 increase per room Reducing energy use by 10% has the same bottom line impact as boosting the average room rate by $1.35 in full-service hotels
