In the dynamic landscape of travel and tourism, the crown jewel of brand value doesn't belong to a traditional accommodation provider or a prominent airline. Surprisingly, it's Booking.com that reigns supreme, boasting a staggering brand value of $8.9 billion according to Brand Finance's 2021 rankings.
The impact of negative reviews on social media platforms like TikTok or Instagram cannot be underestimated, regardless of the size of one's following.
Understanding how hotels price their rooms involves unraveling a complex web of demand, supply, and strategic considerations.
The hospitality industry is witnessing a notable shift as major players like Marriott, Hilton, IHG, and Hyatt launch new brands targeting budget-conscious travelers.
The importance of understanding travel trends and utilizing tailored advertising solutions to craft effective campaigns in the hospitality industry.
The average booking window, or lead time, for hotel bookings in the US is about 25 days, according to Kalibri Labs. The average length of stay is 1.8 nights
A comprehensive study conducted by PricewaterhouseCoopers (PwC) has shed light on a fascinating trend: the divergent preferences of different age groups when it comes to redeeming loyalty points
An illuminating study conducted by Expedia sheds light on a compelling trend: the increasing influence of guest reviews on travelers' decision-making processes.
10% decrease in energy = $1.35 increase per room Reducing energy use by 10% has the same bottom line impact as boosting the average room rate by $1.35 in full-service hotels
By understanding the preferences and needs of different guest demographics, hotels can tailor their marketing strategies to effectively reach and attract their target audience
It is likely that similar fraudulent activities are occurring in various jurisdictions globally, and it is incumbent upon stakeholders to remain vigilant and informed about such deceptive practices.
Toronto City Council has officially approved the implementation of a bylaw called the Single-Use and Takeaway Items bylaw, which went into effect on March 1, 2024.
Due to their small size, ease of concealment, and perceived value, these items are often taken by guests as souvenirs or simply because they are forgotten in luggage.
The amount that hotels should spend on marketing can vary depending on factors such as the size of the hotel, its location, target market, competition, and overall marketing goals.
Ensuring that housekeepers are happier and more effective in hotels is crucial for maintaining guest satisfaction and the overall success of the establishment.
Hotel owners can can create a hotel pool that is attractive, enjoyable, and memorable for guests, enhancing their overall stay experience and encouraging repeat visits.
Purchasing a hotel is a significant investment and requires careful consideration and planning.
Purchasing a hotel is a significant investment and requires careful consideration and planning.
Some facts that offer a glimpse into the diverse and fascinating world of the hotel industry, showcasing its quirks, history, and unique offerings.
Looking ahead, the outlook for growth remains positive, notwithstanding a tempered economic forecast and elevated interest rates.
