Boost Long-Stay Bookings with This LinkedIn Hack

A LinkedIn Sales Navigator Hack to Drive Long-Stay Hotel Bookings

Long-stay bookings are a lucrative segment for the hospitality industry, particularly when catering to relocated professionals. Identifying companies moving employees to your city can give you a direct line to potential business. Here’s a simple yet effective strategy using LinkedIn Sales Navigator to help you tap into this market.

The Step-by-Step Guide

1. Search by Company
Start with a major employer that’s likely to relocate employees, such as Netflix, Google, or a prominent multinational in your region.

2. Filter for “Changed Jobs”
On LinkedIn Sales Navigator, apply the **“Changed jobs”** filter and narrow it down to employees who have been in their role for **less than one year**.

3. Refine by Location
Further refine your search by setting your city as the target location.

4. Look for International Names
Pay attention to employee profiles with international names or non-local career histories.

5. Track Relocation Patterns
Check their previous workplaces—if they’ve moved from hubs like New York, Berlin, or other major cities, chances are they’ve been relocated for a new position.

Why This Works

Relocated employees often stay in hotels or serviced apartments during their transition period, making them prime candidates for long-stay bookings. This approach works particularly well for industries known for relocating specialists, such as:

– Tech (developers, engineers, data analysts)
– Corporate management (executives, regional managers)
– Consulting and finance

However, it’s less effective for roles like local sales teams or entry-level trainees, who are less likely to move across cities.

Tips for Maximizing Results

1. Target Specialized Industries
Focus on sectors with a high demand for relocation, such as tech, healthcare, and consulting.

2. Offer Tailored Long-Stay Packages
Develop packages that cater specifically to the needs of relocated employees, such as proximity to business districts, flexible booking policies, and amenities like high-speed internet.

3. Partner with Companies
Reach out to HR teams or relocation specialists within the identified companies, offering customized solutions for their incoming employees.

4. Leverage Trends
Keep an eye on corporate announcements about expansions, office openings, or new headquarters. These events often precede employee relocations.

The Bigger Picture

Relocations are a consistent driver of long-stay bookings, and this LinkedIn hack allows you to spot opportunities before your competitors. By combining data-driven insights with targeted outreach, hotels can position themselves as the go-to choice for businesses managing employee transitions.

This isn’t just about increasing bookings—it’s about building long-term relationships with companies and their employees, fostering repeat business and word-of-mouth referrals in the process.

Whether you’re a hotel manager or a sales executive, this strategy can give you an edge in a competitive market while meeting the unique needs of relocated professionals.